Clarke L. Caywood

Clarke L. Caywood, Ph.D. (joint doctorate earned at the University of Wisconsin-Madison in Business and Journalism-Mass Communications) is a full professor and tenured member of the Integrated Marketing Communications Department (IMC). Medill Graduate School, at Northwestern University. He holds an appointment to the Northwestern University, School of Engineering Transportation Center for research and industry education. As a leader with his colleagues he created the academic and business programs for the new field of IMC. Professor Caywood teaches graduate classes in marketing, corporate and product branding, crisis management and public relations. He published the 2nd edition of the successful Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw-Hill). A new edition written by over 70 marketing and communication leaders of branded corporations and academic leaders is forthcoming in late 2011 (AT&T, Ford, GM, Disney, NYSE, YUM!, Hyatt, Dean's Foods, Walgreens, Accenture, IBM, etc.) He is also contributing a chapter on marketing and reputational management. He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003). He was also named the Educator of the Year for the Sales and Marketing Executives of the Chicago area. Professor Caywood founded an education and training company in 1992 that has educated several thousand global business leaders from B2B companies such as IBM, Emerson, AT&T, Scandia as well as a dozen leading Chinese universities for their Executive MBA and Executive Development Programs (EDP). He has served as vice-president of marketing for eMarketWorld (creators of @d-tech conferences) and worked for two past governors and the attorney general of the state of Wisconsin. Most recently, he speaks extensively for business audiences in China and Chinese business leaders in the U.S. As a selected educator he carried the Olympic torch in 2008 as a guest of an Olympic corporate sponsor (Samsung Electronics) and the Olympic Committee in Lijiang China. He has served as member of the Board of the Chicago Museum of Contemporary Art and the Advisory Board of the Chicago Symphony. He has been a member of the Direct Selling Education Foundation Board and Co-Chair of the Awards Committee of the Public Relations Society of America. He is also a member and former trustee of the A.W. Page Society. He is a member of the board of, a global disaster relief organization using advanced logistics.

Eugène Loos

Eugène Loos ( is currently a Professor of Old and New Media in an Ageing Society in the Department of Communication Science at the University of Amsterdam and Associate Professor at the Utrecht School of Governance, Utrecht University. He is also a member of the research schools ASCoR (Amsterdam School of Communication Research) and the Netherlands Institute of Government (NIG). As a linguist, he has conducted research and written several books, book chapters and journal articles in the field of organisational (intercultural) organisation and the use of new media ( Currently his research focuses on the role of old and new media related to accessible information for older people. He was part of the European network COST 298. He is a reviewer for Ashgate, a member of the Evaluation Board of the European research project "Third Age Online (TAO) Community & Collaboration", associated editor of the international peer-reviewed Observatorio (OBS*) Journal, a quarterly academic publication in the field of Communication Studies ( and a member of the Editorial Board of the Journal of Communication and Media Technologies ( His international books include Generational Use of New Media (to be published by Ashgate August 2012, co-edited by Haddon and Mante-Meijer), New Media Technologies and User Empowerment (Peter Lang 2011, co-edited by Pierson and Mante-Meijer), The Social Dynamics of Information and Communication Technology (Ashgate 2008, co-edited by Haddon and Mante-Meijer) and Innovating for and by users (Office for Official Publications of the European Communities 2008, co-edited by Pierson, Mante-Meijer and Sapio). In 2010, Eugène Loos published his inaugural lecture De oudere: een digitale immigrant in eigen land? Een verkenning naar toegankelijke informatievoorziening [Senior citizens: Digital immigrants in their own country? An exploration of information accessibility] (Boom/Lemma 2010), which questions the gap between "digital immigrants" and "digital natives".